What Should Your Logo Represent?

Logo Design Company London

Business logos are the identifiers of your brand, and it should be designed in such a way that your customers can relate to it without any effort. Creating a logo might not be a priority for many companies. However, it is an integral part to make your brand recognized among the public. It is the first thing that the customer sees when surfing on your website. If your logo fails to grab the instant attention of the potential customer, it means you still have to work hard for creating the best first impression. Here are a few important things that a good logo should represent. Contact your logo design agency London, and start working towards creating the trademark for your business. 

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Can You Get On First Page Of Google In 24 Hours?

Can You Get On First Page Of Google In 24 Hours

In the modern-day digital marketing world, people only trust the search result displayed by Google as it has got smart enough to crawl through every website, check the snipes, answer boxes, content, and links before ranking them according to their worth. After the recent Bert update of Google, ranking on the first page has become more important and more difficult as well. Relevancy has become the major factor to determine the quality of a website that will decide its position on the Google pages. So, it is a valid question when people think about whether they can get their website ranked on the first page or nor. If you are lucky enough to hire professional SEO service near me, you may stand a chance to make it up there.

Importance Of The First Page Of Google

The higher you rank on Google’s pages, the more clicks you get, and the more you stand a chance to convert more potential traffic into loyal customers. Significant differences in the conversion and clicking rate have been seen after comparison from the top to the bottom results of only the first page of google. A website that has a top-ranking can get 33% more clicks overnight, while the last result on the same page will get only 6% increase. Your business gets instant exposure and recognition as soon as you are at the top even for some time because Google has started to shift results if the website’s quality isn’t constant. A lot of marketing companies make your website rank once and then the result drops because of inconsistent linking and optimization.

How Can You Make It Up To Google’s First Page

There is still a chance that you can rank your website on the first page of Google within 24 hours by following the below-detailed tactics.

Snippets And Answer Boxes

Adding snippets and answer boxes are a great way to get your website in the limelight because it provides enough information and often answers the question that the user is searching for. When a user is getting clear signs that your website might have a detailed answer to their queries, they will click to open it for more information. Google will recognize the fact that your snippets carry more information about what popular searches are demanding and will rank your website on top for easy results for the searchers.

Website Description And Call To Action

Your website’s description should not only be engaging, but it should also target the problem rather than promoting your services. Marketing stunts of promoting your services and talking about what you do has no more value because people are looking for a solution rather than falling into the tactics of marketing campaigns. Use a call to action at the end of the website description right after targeting the problem and offering a solution. Make sure you use the right keywords in your website description so that Google will show your website as the top results for those keywords.

Must Read: How SEO Experts Help Your Business?

What All Comes Under Social Media Marketing

Social media marketing is associated with the practice, which involves social media to make market competitive strategies. Social media tools and tactics accompany marketing in the modern-day. This implies that role of social media has increased dramatically in terms of bringing the marketing of any object or subject matter. Social media marketing in Birmingham is operated by IT experts, who, with their specialty, bring in the best outcome. The most common question often asked is what things come under the umbrella of social media marketing. Social media marketing is a diverse field, and the following are the components that come under media marketing.

Social Media Websites

Social media websites such as Facebook, Twitter, and Instagram serve as an essential tool for marketing. The marketing dynamics have evolved in such a modern way that with the help of these websites, companies are targeting their desired audience. Social media websites are have become an agent of marketing in the contemporary era.


The role of influencers cannot be ignored in the present age. Influencers are essential when it comes to promoting the product to the direct audience. Marketing through influencers comes out to be much convincing as it shows the real-time experience of an individual. Influencers share their reviews and also recommend the products as per their inclinations. The vast list of followers which influencers hold attracts many companies and let them hire them for marketing.


The trend of hashtags also comes in the domain of marketing. The hashtags have become something exciting to grasp the attention of the masses. Companies are using the hashtags to catch the customer’s attention. Hashtags portray the message and branding of a specific product. On a larger scale, hashtags serve as a tagline for marketing.

Planned Content

The content formulation is, no doubt, an essential aspect of marketing. In terms of social media marketing strategy, planned content is very crucial to attain good marketing. By planned content, it means that the published content should follow appropriate keywords and must have a good pitch tone in terms of addressing the audience. Content strategy is a versatile field, and it should be considered at large while making an effective market strategy.


Promotional advertisements are very much crucial in terms of providing a competitive market strategy. The advertising must cover all the aspects, including branding, and accurately target the audience.  Social media advertising is one of the essential tools to make the best out of any product.

Using Videos

Thanks to the advancement in technology that video making has achieved a successful role in terms of making a good impact on marketing. Marketing utilizing video targets the audience as a whole and brought strong engagement on the website. It is always suggested to use videos as a tool for marketing instead of pictures.


There is a number of things that come in the domain of social media marketing but one has to select the smartest and much target-oriented strategy. The rise in social media not only brings some good results but also challenging the ethical doctrines as well.

Related Article: Which one is Better Social Media Platform or Blogging Platform?

How to Develop Marketing Strategies That Target Specific Customers?


One of the biggest challenges that he marketers have to face is the marketing of their products to the people who are likely later on to become their customers. In marketing industry all their work is depending upon the strategies which will able them to attract more customers and to be more dynamics 365 marketing it is all about delivering the right message to the right person at the right time. As marketers we also make sure that we are selling our products to a variety of people at the best price possible.

Following are the steps that will best help you in identifying the market strategies, your customers and how you should deal with them.

Step 1: Acknowledge That You Have Some Specific Audience

While marketing it is important for us to target a specific audience to which we are selling the products that will enable us to make effective campaigns to attract more customers. While working in the marketing field it is important to find such people who will be able to talk directly with our customers for the promotion of our products. This may sound very obvious but most of the marketers consider that their product is appealing for everyone and their audience in everybody but that’s where they are wrong, not everyone needs that specific product according to your marketing strategy.

Step 2: Determine What Criteria You Intend To Use To Identify The Consumers You Most Wish To Reach

While marketing we have to look upon a number of factors in which the most important of all is the categorization of our customers. In the marketing world the customers can be sorted on different levels and in order to increase our sales our target should those people or our regular customers who are in dire need of our product or to those who are attracted by the marketing offers of our product and are very interested in buying.

This process can be initiated at first by recording all the necessary information about our customers so that we may able to sort them according to their needs which will also enable us to have a much better marketing strategy. With these people out of the mix you will be able to focus on those people who will be willing to do some kind of action when they come in contact with your salesperson.

Step 3: Identify What Your Customers And Prospects Want From You
One of the biggest challenges which the marketers face is that they are too close with the brand and when you have to sell that specific brand products you yourself have to look keenly and observe closely by willing to put yourself in the customer’s shoes, because there may be a possibility that people may not know about your brand qualities dues to les marketing so in order to promote your brand products you first have to experience it yourself by looking at all the advantages and weaknesses of that specific product and all the features which it has to offer for your new products, then you may be able to create a far more effective marketing strategy for your new brand product.

How to Choose Website Building Platform for Your Small Business

website bilding platform

You would prefer not to pick only any old platform, you need to ensure your website looks and performs ideally. About half (46%) of web users say a website’s design is their main measure for deciding an organization’s credibility. With such a large number of alternatives, it tends to confusing. Which stages are going to give you the most value for your money? Which have the highlights you need? Which are going to make you not have any desire to tear your hair out or twist up into the fetal position? How about we investigate how to pick the best web stage for your business, regardless of whether you need to do it without anyone else’s help (DIY), have an organization or consultant do it for you, or a blend of the two (hybrid).

Functionality: What Would it be Able to Do?

Selling stock? You’ll require a stage that can procedure installments in web design agency in Birmingham. Always including new photographs or recordings? You’ll may search for a stage where you can undoubtedly make changes without disturbing a huge amount of code. Begin with what you need your site to do, and afterward discover a stage that can get it going.

Convenience: How Basic is it?

Except if you’re a closet hacker, you’ll need a stage that is moderately simple to utilize. “Simple” relies upon your skill level. In the event that you battle with Gmail, your time (and cash) may be best spent employing another person to do it for you. In case you’re decently well informed (or have an eager geek companion who can enable you to out), you should need to delve into a portion of the more confused platforms bells and whistles.

Price: What Amount Does it Cost?

Let’s be honest: cost is a major factor in each business choice. Regardless of whether you locate an incredible stage for your necessities, if it’s totally out of your financial plan, it’s not the correct fit. Make sense of the amount you need to spend and just take a gander at stages inside your budget range. You’ll keep away from the painful experience of “virtual window shopping,” and looking at a stage you can’t manage.

Customization: Will it Coordinate My Brand?

You don’t need a cutout site that resembles everybody else’s. Most stages offer standard layouts that you can redo to make them more “you.” Depending on your ultimate objective, discover a stage that enables you to tweak what you have to breath life into your site.

Technical: Do I have to Code?

Coding is a tricky beast. What’s more, except if you’re a coder, you’re going to need to avoid it. A stray comma can crash your entire site. In case you’re not a coder, search for a stage that doesn’t require it. Else, you’ll need to enlist a web engineer whenever you have to roll out even small improvements.

Why Social Media Marketing Is Important for Business


As we all know that social media has become so much important for every type of business. Because most of the customers have shifted to online shopping. That’s why it is very important that hold your presence on these social media platforms. Infect that will make it much easier for customers to reach you and buy things from you. Keep in mind that these days’ social media marketing has become a more affordable way of marketing and promoting products and services. Actually, you should know that it will ensure 100% conversion of customers if you will opt the right way to promote your product and services on social media platforms. Here in this article we are discussing about why social media marketing have become very much important for every business these days.

  1. Social media marketing helps to build relationships: 

    The first reason why these social media platforms have become so much important these days is that it will help you to build up strong and trustable relationship with customers. Actually, you will get a chance to interact with customers on a regular basis that will enable you to build up their trust level. Obviously trust will be the first step to actually make a purchase. Basically, these platforms will allow you a space that will enable you to interact with customers on a daily basis. In this way your customer services will automatically be improved and allow you to earn more customers simply by building up your brand. If you are not an expert in this then you can hire Social Media Marketing Company in UK.

  2. Social media ads allow you to keep track on marketing:

    Other than that social media marketing will definitely allow you to target the right audience by setting the appropriate demographics. In this way you can attract more people. Other than that if you will notice in the middle of your marketing plan that this strategy or targeting is not appropriate and it is not showing the desired results, then this social media marketing procedure will allow you to change the strategy any time. All you have to do is to pause the marketing process and prevent yourself from wasting your resources while doing wrong marketing. Actually, there are so many software that will help you to check out the effects of your marketing strategy. So that within a short span of time you will get to know that whether your marketing strategy is affected or not.

  3. Social media marketing can reduce marketing costs:

    Another thing that will make the social media marketing best is the fact that it will allow you to reach our customers by spending less amount of money. Actually, you should know that spending money on TV ads, billboards, flyers and other type of promotional ways will be very much costly. Infect you should prefer to opt for the social media marketing that will enable you to customize your target audience, according to the demand of your product and services and send your promotional message to them. And all this will be done by spending very little amount of money.

5 Apps and Tools Small Businesses Should Use

You may be one of those fortunate business people who can afford to take risks, yet it’s more practical to believe you’re similar to most entrepreneurs, which means you deliberately audit every single basic choice your group needs to make. Picking and utilizing the best programming for your business is the same. To encourage you, we’ve assembled a list of apps and tools that your independent company ought to utilize.

1.  Microsoft Dynamics 365:

Microsoft Dynamics 365 Crm is a cloud-based business applications stage that consolidates parts of client relationship the board (CRM) and undertaking asset arranging (ERP), alongside efficiency applications and artificial intelligence tools.

2.  Web Builder from Wix:

If your small business needs a site (and the response to that for most organizations is a reverberating “truly, it does”) and your site constructing needs are essential, then look at utilizing a free web designer, for example, Wix, which offers a free record. Wix can enable you to make a full-highlighted, portable amicable site that won’t break your financial plan. In the wake of utilizing the free arrangement for some time, on the off chance that you understand that your business would truly profit by every one of the highlights a web facilitating supplier can give you, at that point you can pick a paid web facilitating service.

3.  Quickbook App:

QuickBooks’ bookkeeping programming encourages you maintain your business and gives a feeling of your organization’s generally monetary wellbeing.

You can utilize QuickBooks to follow your business’ deals and costs; see budget summaries, for example, benefit and misfortune reports; pay your workers and sellers; track unpaid solicitations; and then some.

QuickBooks interfaces with a large number of records — including your business financial balance, Visas, PayPal and Square — and transfers information from these sources flawlessly. It additionally streamlines doing your business charges, as it tracks costs and gives you a chance to transfer photographs of receipts from your telephone. With QuickBooks Online, you can get to QuickBooks on your iPhone, iPad, Android telephone or Android tablet.

4.  Project Management from Wrike:

Wrike’s project management solution is truly outstanding available paying little mind to which level you pick. The free form bolsters up to five clients, a boundless number of associates, and 2 GB of free storage. With this arrangement, you can manage tasks, share records, and screen your gathering’s exercises in an ongoing feed.

If you require customizations and revealing, you’ll need to move up to a higher level. However, in case you’re simply beginning and your group is little, the free project management tool will be ideal for you.

5.  Hatchbuck:

This all-in-on sales and marketing automation platform was constructed explicitly for smaller organizations. Hatchbuck empowers you to deal with your contacts, consequently catch up with leads and track bargains through each phase of the business channel. With everything composed and automated, it’s easy communicate with prospects and clients so you can squeeze more income out of your business pipeline and keep important discussions from falling through the cracks.


4 Things to Look for While Hiring Web Designers


Female Designer Working On Multiple Computer

As we all know that website is most important part of any business, and with the advancement of technology, now it has become so easy to develop a website. Just like anyone can use platforms like WordPress and Wix at their own to make a website. Other than that there are so many different readymade themes that you can use for making a website of your own. All these things have made the work so easy. But still if you want to have a professional customized website then you should prefer to hire a professional website designer from website design services in London for the work. But make sure he should be experienced in his field. So that you would get the best website design for your business. Here in this article we are discussing about things that you should consider while hiring the web designer.

1.  Prefer to See Area of Expertise:

First of all you have to see the area in which the designer has specialization. Always keep in mind that most people made a mistake of hiring a person who have expertise in any other field. So you should prefer to ask about the area of specialization from the designer after that decide to hire him.

2.  Analyze Services Designer is Offering:

After that, next thing that you might have to see in the designer is the services that he is offering you. Actually, there are designers who use to offer lots of amazing and attractive deals. Just like some of them use to offer some extra features in website, development services, unlimited revisions, hosting services, or money back warranty. So you should prefer to consider the one that will offer you the best possible deal within an affordable budget. But make sure that you don’t have to compromise on the quality of work for getting minimum price offer.

3.  Prefer to Analyzer Past Work of a Designer:

The next thing that you should consider while hiring the website designer is to see their previous work. And make sure that this previous work is similar to the work that you want him to do for you. If you like his previous designs and think that he is offering you quality work. Then you should prefer to hire him even if you have to pay a little higher amount. Keep in mind that website design is a thing in which you just can’t compromise on quality or creativity of the designer. So think accordingly and hire the best possible person for your work.

4.  Decide whether you have to Hire an Agency or Freelancer:

Next, you have to consider whether you want to hire an agency or freelancer for designing your website. Keep in mind that agency will provide you the best possible quality and creative design for your site. But they will charge you too high. So if you can actually afford, then this might be the best option for you. But if you have limited budget, then you should prefer to hire the freelancer. For this you might have to do a research about the best freelancer out there who has enough experience and charge you less.